FOLLOWUP: VW's Matrix-style advertisement garners 100+ complaints

Filed under: Marketing/Advertising, Videos, Hatchbacks, Volkswagen, Lifestyle

Click above to see the VW Golf commercial

So it's not just America that gets up in arms over commercials. Remember the Matrix-styled ad with the Volkswagen Golf designer fighting various versions of himself? It seems a number of British telly viewers think the commercial "is in breach of the broadcast advertising code for featuring excessive violence that could be copied by children." So they complained to the Advertising Standards Authority, and the ASA is now investigating.

The complaints could mean the spot won't be aired before the 9 p.m. watershed, which is when programs for "children" ages 15-and-up get aired. We've seen more frightening things on YouTube -- in fact, even the G-rated The Tale of Despereaux has more chilling moments than this commercial -- but maybe the parents are afraid their kids will end up fighting... their clones.

[Source: The Guardian]

Continue reading FOLLOWUP: VW's Matrix-style advertisement garners 100+ complaints

FOLLOWUP: VW's Matrix-style advertisement garners 100+ complaints originally appeared on Autoblog on Sat, 10 Jan 2009 16:59:00 EST. Please see our terms for use of feeds.

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