General Motors underwent an unprecedented “engineered” bankruptcy this summer. As it is sheds divisions right and left, historic nameplates are being discarded and the company that once had over 50% of the new car market has lost the recipe. So what’s to become of Cadillac in the future? It needs to compete with the likes of Mercedes-Benz, Rolls Royce, Bentley, and the relatively new upstart from Japan, Lexus.
A new commercial, titled “Reignition” is a great start, but you really can’t run a luxury division with three body styles of what are essentially the same car, and an upscale clone of a Chevrolet crossover. The two-seat XLR sports car will be discontinued shortly, as will the STS and the DTS. The Escalade will live on though as pointless as it may be seen by many because America can’t seem to get enough of these rolling excesses. It has, over the last decade, been a very successful product in terms of sales for what was once the Standard of the World. But does it send the right message? Read more of my article at Automotive Traveler, and see if you agree with me.
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