Parents Television Council shakes finger at GM, Nissan over advertising

Filed under: Etc., Marketing/Advertising, GM, Nissan

Those Chastity Pariahs over at the Parents Television Council have called out General Motors and Nissan, among others, for advertising on shows deemed shocking and outrageous. The PTC has ranked the best and worst companies based on the television programs they advertise on, arguing that the advertisers' support is tacit enabling of programming's content. It could be that the auto companies have advertising agencies that do smart things such as market research to determine where the target customer's eyeballs hang out. The PTC is all in a tizzy over GM ads shown during Family Guy breaks, a show which is clearly satire and not intended for children, despite being animation. Nissan and GM spots showed up on shows that caused the PTC's red light to flash nearly 1,000 times during the last year, which shouldn't be correlated to bad behavior on the automakers' part, like the PTC would have you believe. Car companies are in the business of selling products to people; many people don't limit their viewing to Higglytown Heroes, some of whom occasionally purchase automobiles. Besides, what parent in their right mind would let a child watch Family Guy, with its decidedly blue and often hilarious content? Lighten up, Francis.

[Source: AdAge]

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Parents Television Council shakes finger at GM, Nissan over advertising originally appeared on Autoblog on Mon, 01 Dec 2008 10:29:00 EST. Please see our terms for use of feeds.

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